Hype maker

As the overall creator and owner of the Amazon Hypemaker project, I spearheaded a yearlong custom merch program that produced three exclusive collections available only on Amazon, pairing young designers with Amazon Music Hip-Hop artists. I negotiated competitive artist royalties and led creative rounds with artists, designers, and Hypebeast to deliver 18 custom pieces across the collections. Additionally, I directed the marketing strategy and developed customer experience wireframes, culminating in over 15 million social impressions, including participation from artists, designers, social influencers, and Amazon's platforms.