Prime Day

Developed the North American Prime Day go-to-market strategy, leading a team of two marketers to elevate the shopping experience across Amazon.com. As the Homepage Bar-raiser, I spearheaded all homepage merchandising efforts, driving a +14% YoY improvement through UX enhancements, experimentation plans, and creative category displays. Additionally, I introduced new customer shopping experiences, such as Everyday Essentials, which became a top-three revenue category. My team contributed to a sales rate of 60K items purchased per minute in the U.S. and an +18% YoY increase in clicks for North American campaigns. Throughout this process, I acted as a creative conduit between strategy and execution, ensuring best practices were implemented across all North American marketing initiatives. Lastly, I developed a comprehensive HVE playbook with scalable mechanisms for both on-site and off-site channels, supporting over 40K deals across the event's three phases: Lead-up, Day-of (48 hours), and Lead-out.