The Drop

We unwrapped the year with a vibrant campaign featuring four major influencers (11.8M followers combined) as our hero talent. Set to Trudy and The Romance’s “Is There a Place I Can Go,” the campaign celebrated personal style, joy with chosen family, and meaningful reunions—all captured in the unique setting of an elevator. As the doors opened, each scene revealed festive, heartwarming moments, evoking a sense of excitement and togetherness. The campaign drove a highly competitive CPM and VTR across Amazon’s social handles during the critical Q4 timeframe, maximizing reach and engagement.

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Social handle: @amazonthedrop

Link to IG post: https://www.instagram.com/p/CzrOBykOqXO/